With the popularity of the internet and a growing number of consumers that use the net, businesses are shifting to online platforms to boost their sales and advertise their services. Marketing has been around since a very long time, however after the 2000s, digital marketing has gained prevalence. What is digital marketing? The process of advertising through digital platforms such as videos, pictures, social apps and even emails and on websites. This is done to drive organic traffic and garner more customers who get intrigued seeing the advertisement on their electronic gadgets. Unlike popular notion, digital promotion can happen both online and offline. Before the advent of smartphones and the internet, billboards, pamphlets, TV ads and radio were the means of advertising different products. Over the years, online promotion has gained more prominence because of the constant use of the internet by an increasing number of children and adults. In this article, we will discuss about the best digital marketing courses to pursue. The various categories of online marketing
The popular and best digital marketing courses to pursue 1. Simplilearn’s Digital Marketing Specialist Program: The course offers seven advanced modules that cover all the important aspects from the basics to the advanced concepts. With regular mentorship programmes and projects, students gain hands-on experience. 2. Market Motive’s master’s in digital marketing: With a wide range of industry leaders and specialised trainers, the course provides training in content, social media, and digital advertisement. 3. Coursera’s Digital marketing Specialisation: One among the popular and best digital marketing courses among marketers is the Coursera’s specialisation course. Spanning four weeks for each module, an aspirant can earn the specialisation in less than four months. 4. AMA’s digital marketing e-learning certificate modules: This course is ideal for all the busy people as it requires a maximum of one hour to gain the certificate. It is an introductory and will help enthusiasts gain insight on the different aspects of the being a digital marketer. 5. Lynda’s Marketing tutorials: While this is a paid course, it provides all the knowledge required to take over the field and excel in it. Each topic is well explained in separate video bits that can be accessed across all devices.
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